How often do you hear someone call themselves an expert?
Many self-proclaimed experts believe they possess the secret sauce for success in Social Media. This forever evolving subject is as predictable as the wind blowing in an evening sky. When you build your brand on social spaces you best have a clear understanding of what your communicating. Many relationships built on social media require transparency and true value to your target audience. An audience can see through a blatant sales pitch. What we desire as human beings are true interaction with a high level of truth and trust as the desired outcome. Trust is built over time and can never be sacrificed during the process. Whatever your content maybe remember it’s a representation of who you are. No matter if your offering words of encouragement or run a company that sells bean bag chairs. The value you offer and the problems you solve are what the audience is looking for. Be the champion and watch your relationships grow beyond the facade of a Social Media profile. Have you personally experienced someone call themselves an expert but were far from it? Let me know below.
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